How to store and sort product photographs for e-shops and catalogs [2025]

Whether you operate an e-shop, prepare a printed catalog, or manage an online marketplace, high-quality and well-organized photographs of your products play a crucial role. Product photographs are not only a key element of marketing but also influence customers’ decision-making. Before we dive into photographing the products themselves, it is important to think about their subsequent organization — that is, how to store them, sort them, and retrieve them when you need them. In today’s article, we will show you how to effectively store and sort product photographs for e-shops and catalogs, while also building on our previous tips, which focus primarily on photo organization and effective sharing.

Create a clear folder structure

One of the basic steps is to create a well-thought-out folder structure that will help you navigate between individual products. This prevents chaos and makes searching easier. You can sort folders, for example, by:

• Product categories (e.g., clothing, electronics, furniture)
• Availability (current offerings, clearance, archive)
• Time period (spring/summer season, autumn/winter)
• Collections or editions (e.g., “Collection 2025”)

It is ideal to set rules for saving photos right at the beginning and then consistently follow these rules.

Add captions and keywords

The folder structure alone is sometimes not enough—especially if you have thousands of products. It’s advisable to use captions and keywords, which make searching easier even when the folder structure isn’t detailed enough.

Captions

Add a brief piece of information about the product and important details (e.g., material, size, color, special features).

Keywords

With keywords, you can quickly identify the content of the photo (e.g., “women’s skirt,” “wooden table,” “gaming laptop”). This way, you can easily find the desired photos even after a long time.

As we mentioned in previous articles, describing photos protects against forgetting details and at the same time enables quick searching.

Store photos in sufficient quality

If you plan to use product photographs for various marketing purposes (online and print), store them at the highest available quality. Later, you can easily create reduced or optimized versions for the web without having to shoot again.

Advantages:

• 💚 Universal use – High-resolution images can be edited for social networks, web, or printed catalogs.
• 💚 More impressive presentation – A quality photo can highlight the product’s advantages.

Disadvantages:

• ❌ Higher data demand – High-resolution photos take up more space, requiring sufficiently large local or cloud storage.

Use Appropriate Tools for Photo Management

If you manage a large number of product photographs, you will soon find that simply storing them in folders is not enough. It is advisable to employ tools that help you with captions and searching. In addition to professional graphics programs (Adobe Lightroom, Photoshop, etc.) and cloud storage, specialized applications for archiving and team collaboration are useful.

Infiry

Infiry is a web application you already know from our previous articles. It offers advanced features for managing and organizing photographs, including bulk captioning, AI-generated keywords, team sharing, and automatic creation of photo variants in different sizes. For e-shops and catalog creation, the following advantages can be especially key:

• Bulk Captioning – With one click, you can insert a caption and keywords for all product photographs in a given collection.
• Advanced Searching – You can easily find photos by product name, color, license, or caption.
• Automatic Version Generation – Infiry can create various photo sizes (e.g., for web, social media, or print) without the need for manual processing.
• Easy Sharing – You can create shared collections for designers, marketers, or partners without having to upload the photos elsewhere.

Backup and archive updates

With a large number of products, regular data backup is no less important – whether you use external drives, the cloud, or a combination of both options. Also, don’t forget to continuously update the archive:

• Add new information – If you change the design or packaging of a product, it’s good to always have an up-to-date photo with the appropriate description.

Conclusion

In the world of e-commerce and traditional catalogs, high-quality, well-organized, and easily searchable product photographs are a key success factor. A well-thought-out folder structure, suitable captions, keywords, and quality photo management tools will make your daily work easier and save valuable time. If you are looking for a comprehensive solution, Infiry can be an ideal choice – it offers all the advantages of a cloud archive, advanced metadata, and straightforward sharing, plus the ability to quickly create different variants for various marketing channels.

Thanks to these procedures, you will always have your product photographs at hand, ready for immediate use in your e-shop, on social media, or in printed catalogs. And that counts in today’s competitive environment!