Every company, agency, or team today works with a large number of photos — from marketing campaigns and events to product shoots and internal documentation.
But without a system, chaos quickly emerges: dozens of folders, inconsistent names, duplicate images, and endless searching.
The solution? Organize photos by projects and departments.
This helps keep everything clear, saves time, and ensures everyone can find exactly what they need.
Photos aren’t just visual assets — they’re data your team works with every day.
A well-structured system means:
📊 Example:
The marketing team needs photos from the Product X campaign.
Without structure — 15 minutes of searching.
With a clearly labeled folder “Marketing / 2025 / Product X” — 5 seconds.
💡 Conclusion: A good structure isn’t about control — it’s about efficiency.
The first step is to review what you already have.
Merge duplicates, delete unnecessary shots, and create a consistent naming convention.
🗂️ Recommended file name format:[project]_[department]_[year]_[author].jpg
e.g. campaign_spring2025_marketing_novak.jpg
📋 Advantages of consistent naming:
💡 Tip: If you use multiple devices, unify your storage method — for example, by using a shared platform like Infiry.
A clear structure is key.
The most effective approach combines department → project → year → event.

💡 Rule: Don’t overcomplicate folder depth. 3–4 levels are enough.
In addition to file names, it’s worth adding metadata — information stored directly within the image.
📌 Recommended metadata:
🧠 Advantage: You can filter photos easily even without a complex folder system.
Example: “All marketing photos from 2025 with a blue background.”
A common problem in companies: photos sit on personal drives, and no one knows who has what.
👥 How to simplify it:
💡 Tip: Sharing via link with the ability to revoke access anytime is the ideal way to stay in control.
Instead of dozens of folders and external drives, you can keep everything in one place — with Infiry.
Infiry allows you to:
💬 Result: Each team has access only to what it needs, while the entire company shares one clear, centralized photo database.
👉 Try Infiry for free and keep all your company photos organized, accessible, and securely stored.
