How We Finally Solved the Photo Chaos in Our Marketing Agency

Shared Drives? More Like Dead Ends

In our marketing agency, we deal with dozens — sometimes hundreds — of new photos every day, coming from clients, photographers, or our own projects. Files piled up across drives, shared folders, and email threads. The more we tried to organize them, the messier it got. Finding the right photo became a daily struggle.

We did set up folder structures, but keeping them in order over time? Nearly impossible. New colleagues made up their own rules, and the more experienced ones often forgot the old ones. Even with the best intentions, the reality always moved faster than our organizational efforts.

We Needed a Tool That Wouldn’t Get in the Way

We tried several tools — Google Drive, Dropbox, shared servers. None of them were built for our specific need to quickly filter and manage hundreds of photos by different parameters. And then we found Infiry.

Infiry is a web app where even non-tech-savvy colleagues felt at home immediately. No training required, no complicated onboarding. We just signed up, uploaded a few albums, and started working.

Team-Oriented From the Ground Up

What impressed us most was how clearly Infiry was designed with teamwork in mind. Everyone has their own access and can get to the photos they need — no forwarding, no messy links, no folder hunting. Everything’s in one place, clean and fast.

Each photo comes with useful attributes like date taken, photographer, keywords, orientation, location, or license. That means we can filter exactly what we need in seconds. Want portraits from a specific city? Or just photos taken by one team member? Easy.

Less Chaos, More Focus on What Matters

We also discovered features we didn’t even know we needed — like the ability to tag photos by team or department. No more relying on vague folder names. Just a quick filter and done.

Today, we’ve got thousands of photos stored in Infiry, and we’re adding more every day. Everything’s organized, everyone knows where to find what they need, and most importantly — we no longer waste time searching. That’s the biggest win for us.